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Richard Liu Jay Bruce Jersey , CEO and founder of China's e-commerce company JD, rides an electric tricycle as he leaves a delivery station to deliver goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014.
With an iron grip, JD Inc founder Richard Liu has dragged China's number two online retailer from a Beijing backwater to a rich New York listing. Beyond the wealth that brought him lies Liu's next target - beating Jack Ma's Alibaba.

Richard Liu, CEO and founder of China's e-commerce company JD Yoenis Cespedes Jersey , rides an electric tricycle as he delivers goods for customers to celebrate the anniversary of the founding of the company Richard Liu, CEO and founder of China's e-commerce company JD, rides an electric tricycle as he delivers goods for customers to celebrate the anniversary of the founding of the company Richard Liu, CEO and founder of China's e-commerce company JD, rides an electric tricycle as he delivers goods for customers to celebrate the anniversary of the founding of the company Richard Liu, CEO and founder of China's e-commerce company JD, rides an electric tricycle as he delivers goods for customers to celebrate the anniversary of the founding of the company Richard Liu Jacob deGrom Jersey , CEO and founder of China's e-commerce company JD, rides an electric tricycle as he delivers goods for customers to celebrate the anniversary of the founding of the company Richard Liu, CEO and founder of China's e-commerce company JD, rides an electric tricycle as he delivers goods for customers to celebrate the anniversary of the founding of the company Richard Liu, CEO and founder of China's e-commerce company JD, rides an electric tricycle as he delivers goods for customers to celebrate the anniversary of the founding of the company Richard Liu, CEO and founder of China's e-commerce company JD Noah Syndergaard Jersey , rides an electric tricycle as he delivers goods for customers to celebrate the anniversary of the founding of the company Richard Liu, CEO and founder of China's e-commerce company JD, rides an electric tricycle as he delivers goods for customers to celebrate the anniversary of the founding of the company Richard Liu, CEO and founder of China's e-commerce company JD, rides an electric tricycle as he delivers goods for customers to celebrate the anniversary of the founding of the company

"The competition makes the two companies stronger," said Liu, a billionaire at 41. "I'm actually enjoying competing Michael Conforto Jersey ," the chief executive told Reuters in an interview.


On top of shares in a $37 billion company that mean he's now worth close to $8 billion, Liu still controls 84 percent of voting rights at JD. If that causes corporate governance concerns, it makes his resolve to take on his biggest competitor, the Alibaba Group Holding Ltd [IPO-ALIB.N] e-commerce juggernaut co-founded by Ma, all the more personal.


"He has this ambition to win... He says there's only number one, there's no number two," said Kathy Xu Adrian Gonzalez Jersey , founder and managing partner of Capital Today Group. Xu, one of China's most successful venture capitalists, put $10 million into JD in 2006: Her investment's now worth 110 times that amount.


Like Amazon Inc, JD has a logistics-focused e-commerce business. The company, whose delivery staff outnumber Alibaba's 22,000 employees, promises same-day delivery in 43 of China's biggest cities.


That sets it apart from Alibaba Asdrubal Cabrera Jersey , which still depends on China's often unreliable postal infrastructure to get goods to its customers' doors as it accounts for about 80 percent of all e-commerce in China.


"It's who can give customers the best experience, they're the one who'll succeed and achieve ultimate victory," said Liu. According to iResearch, China's e-commerce market will grow nearly two-thirds to 4.45 trillion yuan ($717 billion) in 2017 from 1.84 trillion yuan in 2013.


Like Amazon in its early days, it could also take JD time to build a record of lasting profitability. In 2013, the company only scraped a net income of $36 million with the help of Chinese government subsidies, after total losses of more than $430 million for the two previous years.


As Alibaba lines up it own mammoth IPO David Wright Jersey , investors have instead focused on JD's outsized sales growth, with revenue tripling to 69.3 billion yuan ($11.2 billion) in 2013 from two years earlier. Also encouraged by its close ties with Chinese internet giant Tencent Holdings Ltd - Alibaba's arch-rival - investors have pushed JD's share price around a third higher since its initial public offering last month.


PERSONAL TOUCH


From a modest background in Suqian, in the eastern province of Jiangsu, where his parents ran a small shipping business, Liu carries a calm demeanor and sports the first flecks of grey in his hair.


Every year, around the June 18 anniversary of his first company's establishment, Liu dons a red JD delivery uniform and personally delivers products to unsuspecting customers.


On Monday Mike Piazza Jersey , Liu took to the streets of northern Beijing, near the Olympic Bird's Nest stadium, at the handlebars of one of JD's 3-wheel delivery scooters. At first berated by a guard for parking at the wrong entrance of the former Olympic village, Liu finally delivered an order of dog food to a bemused office worker on the third storey of an apartment block.


Investors can be sure Liu didn't miss any important decision-making while he was out - with majority control of voting rights, board decisions require his presence.


"The control provisions that Mr. Liu has are, in my view, truly unprecedented Darryl Strawberry Jersey ," said Raffi Amit, a professor of entrepreneurship and management at the Wharton School. "He has complete and unilater

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